"Curb space in city centers is a scarce resource. And as demand for this space increases — with the rise of urban deliveries, shared mobility services, and, ultimately, autonomous vehicles — things will only get more challenging. Cities around the world are looking for ways to make curb space safer, more efficient, and more productive." -Uber
Our team was commissioned by Uber to analyze a combination of rideshare pickup and drop-off activity data, traffic count data, and video and photo content to develop broad design strategies others can use when contemplating how to get more out of their curbs. You can see the full report here.
I developed the visual style used to show the findings of our study. My goal was to design graphics that seamlessly integrated with Uber’s branding while also equipping us with the necessary design assets to showcase the detailed findings of the Curb Study. Below are a few examples.
