This project is a playful reinterpretation of the Pocky snack, replacing “Pocky” with “Lucky” to create a motif that honors the celebratory Lunar New Year red envelope.
Vector artwork was created in Illustrator and optimized for foil vinyl cutting, requiring precise paths and spacing for clean cuts and efficient weeding. The envelope structure was custom designed and from red 65lb cover cardstock, chosen for its durability and ability to support foil graphics. This project demonstrates how 2D graphics translate onto physical objects. I combine illustration, material selection, and fabrication while accounting for material behavior and production constraints.
Cutting the gold foil vinyl pattern
Transferring the foil design onto the custom designed envelope
The graphics were designed with production efficiency in mind, using repeatable vector forms and optimized cut paths to support clean foil application and scalable production.
Vector artwork was optimized for fabrication, using clean paths and consistent line weights to support reliable printing, cutting, and repeatable sheet production.