What is NSFW LABS?
NSFW LABS is an independent merchandise brand built around bold graphics and collectible products. The project applies a cohesive visual system across items such as die cut vinyl stickers and canvas prints, with plans to expand the collection to apparel and tote bags. I designed the brand identity, merchandise graphics, and packaging.
Building the Brand
The NSFW LABS identity draws from late 1990s and early 2000s arcade graphics, combining bold typography, vibrant color palettes, and pixel inspired forms. The system is designed to be flexible so it can adapt easily across merchandise, packaging, and digital storefronts.
Designing for Merchandise
Stretched canvas print mounted on a solid wood frame. Produced with fade resistant inks for long lasting color and durability. Dimensions: 8 × 8 × 1.5 inches.
From Concept to Product
Stickers are mounted on a custom designed backing card and sealed in a clear plastic sleeve. The backing card carries the brand graphics and product information while framing the sticker as a collectible product.
Package Design Concept
Produced Package Design
