Apple hosted a large event at Apple Park that required clear wayfinding instructions for rideshare drivers and attendees. I designed a circulation map that communicated pickup locations, staging areas, and driver routing while adhering strictly to Apple’s visual design guidelines.
The challenge was balancing clarity of navigation with Apple’s minimalist design language, ensuring that the map remained intuitive while maintaining the brand’s signature typography, color palette, and visual hierarchy.
The resulting design simplifies a complex circulation pattern into an easy to understand visual system for drivers and event staff.
